‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

The scourge of highly processed food items is truly global. Even though their use is notably greater in developed countries, forming the majority of the average diet in nations like Britain and America, for example, UPFs are replacing whole foods in diets on all corners of the globe.

This month, an extensive international analysis on the dangers to well-being of UPFs was released. It cautioned that such foods are subjecting millions of people to long-term harm, and called for immediate measures. In a prior announcement, an international child welfare organization revealed that more children around the world were suffering from obesity than underweight for the first time, as unhealthy snacks overwhelms diets, with the most dramatic increases in less affluent regions.

A leading public health expert, a scholar in the field of nourishment science at the a major educational institution in Brazil, and one of the study's contributors, says that businesses motivated by financial gain, not consumer preferences, are driving the transformation in dietary behavior.

For parents, it can appear that the whole nutritional landscape is opposing them. “On occasion it feels like we have zero control over what we are placing onto our children's meals,” says one mother from South Asia. We spoke to her and four other parents from internationally on the growing challenges and frustrations of ensuring a healthy diet in the age of UPFs.

In Nepal: Battling a Child's Desire for Packaged Snacks

Nurturing a child in this South Asian country today often feels like trying to swim against the current, especially when it comes to food. I cook at home as much as I can, but the second my daughter steps outside, she is bombarded with brightly packaged snacks and sugar-laden liquids. She continually yearns for cookies, chocolates and processed juice drinks – products aggressively advertised to children. A single pizza commercial on TV is all it takes for her to ask, “Is it possible to eat pizza today?”

Even the educational setting encourages unhealthy habits. Her canteen serves sugary juice every Tuesday, which she looks forward to. She gets a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and encounters a snack bar right outside her school gate.

Some days it feels like the complete dietary landscape is working against parents who are merely attempting to raise healthy children.

As someone employed by the an organization fighting chronic illnesses and leading a project called Promoting Healthy Foods in Schools, I understand this issue thoroughly. Yet even with my professional background, keeping my young child healthy is extremely challenging.

These constant encounters at school, in transit and online make it nearly impossible for parents to curb ultra-processed foods. It is not only about the selections of the young; it is about a dietary structure that makes standard and fosters unhealthy eating.

And the figures shows clearly what households such as my own are going through. A demographic health study found that over two-thirds of children between six and 23 months ate junk food, and nearly half were already drinking flavored liquids.

These figures are reflected in what I see every day. A study conducted in the area where I live reported that a notable percentage of schoolchildren were carrying excess weight and 7.1% were suffering from obesity, figures directly linked with the surge in processed food intake and more sedentary lifestyles. Another study showed that many Nepali children eat candy or processed savoury foods on a regular basis, and this frequent intake is associated with high levels of oral health problems.

This nation urgently needs tighter rules, improved educational settings and tougher advertising controls. Before that happens, families will continue waging a constant war against unhealthy snacks – an individual snack bag at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My position is a bit particular as I was compelled to move from an island in our group of isles that was devastated by a powerful storm last year. But it is also part of the bleak situation that is confronting parents in a area that is enduring the gravest consequences of global warming.

“Conditions definitely becomes more severe if a cyclone or mountain explosion destroys most of your plant life.”

Before the occurrence of the storm, as a nutrition instructor, I was deeply concerned about the increasing proliferation of convenience food outlets. Nowadays, even smaller village shops are participating in the shift of a country once known for a diet of healthy locally grown fruits and vegetables, to one where oily, salted, sweetened fast food, full of manufactured additives, is the preference.

But the scenario definitely deteriorates if a severe weather event or volcanic eruption wipes out most of your vegetation. Nutritious whole foods becomes hard to find and extremely pricey, so it is really difficult to get your kids to have a proper diet.

Regardless of having a stable employment I am shocked by food prices now and have often opted for selecting from items such as peas and beans and animal products when feeding my four children. Offering reduced portions or smaller servings have also become part of the post-disaster coping strategies.

Also it is quite convenient when you are juggling a demanding job with parenting, and rushing around in the morning, to just give the children a small amount of cash to buy snacks at school. Unfortunately, most school tuck shops only offer manufactured munchies and sugary sodas. The result of these hurdles, I fear, is an increase in the already epidemic rates of lifestyle diseases such as type 2 diabetes and high blood pressure.

Uganda: ‘It’s in Every Mall and Every Market’

The logo of a major fried chicken chain stands prominently at the entrance of a mall in a urban area, tempting you to pass by without stopping at the drive-through.

Many of the kids and caregivers visiting the mall have never gone beyond the borders of this East African nation. They certainly don’t know about the past financial depression that inspired the founder to start one of the first worldwide restaurant networks. All they know is that the three letters represent all things modern.

In every mall and every market, there is convenience meals for every pocket. As one of the more expensive options, the fried chicken chain is considered a treat. It is the place city residents go to celebrate birthdays and baptisms. It is the children’s prize when they get a positive academic results. In fact, they are hoping their parents take them there for the holidays.

“Mother, do you know that some people take fast food for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from fried breakfasts to burgers.

It is the end of the week, and I am only {half-listening|

Maria Marshall
Maria Marshall

Landscape architect with over 10 years of experience specializing in eco-friendly outdoor designs and sustainable materials.